Team Discovery Channel

We were divieded into groups and did surveys for 91x, we did a report and presented the infomation. This is our report and our findings

This report is perpetrated for 91x radio station and for marks for the media experience program. The goal of this report is to gather information about the radio stations in the Belleville region. In the process of gathering information, the surveys were conducted by paper to random participants in Loyalist College. Twenty-Four questions were asked to sixteen people. The data was processed and graphed to show the results of the surveys. In this report there will be the results of the surveys and recommendations for 91x to improve there ratings. In the report, there is a breakdown of who listens to what radio station and were, when, what do you do when listen and leisure time. Each question will be talked about and evaluated in terms of what the data says and what actions would improve the radio station.
What students listen to on the radio; Out of all the students we surveyed, 100% of them listen to the radio. The Mix 97, and 91x are the top two most listened to radio stations, followed by K-rock, Classic Hits and Cool 100 coming in second. The least listened radio stations are CBC and Iceberg Radio. 91x is the top listened to radio station in the College, therefore no changes should be made based upon the popularity. When it comes to news, 56.3% of people listen to the radio, the top stations being K-rock and CBC. To increase the amount of people listening to local station for news, make the news broadcast more appealing to listeners. The most popular genre of music people listen on the radio is Rock, followed by Hip-hop and Rap. Rock is the main genre played on 91x so there is no need to change what music is played.
Where and When students listen to the Radio
Majority of students listen to the radio at home or their car while on their way to school in the morning. Those who don’t listen to the radio in either of these places listen to the radio at work. Most people listen to the radio during the morning and daytime hours. Because most students are light listeners (meaning they don’t listen to the radio for more than 2 hours at a time), 91x should promote events that will be happening later in the daytime (contest qualifications etc.) to prolong the length of time people listen. They should also play more music in the morning because that is what the majority of listeners are turning on their radios for.
Daily Activities and Radio
The majority of students we surveyed participate in sports, watch TV, and go to clubs during their daily activities. To promote listenership you could advertise events hosted by the station on TV, broadcast more sporting events, as well as have a high energy music program for those who listen to the radio while exercising.
Contests and Entertainment Purchases; Hardly any of the students we interviewed participate in contests hosted by 91x. Majority of them do however shop online with credit cards and interact. By creating an online store on the stations website, the station can promote events and contests when people go on the site to get 91x gear. Contests prizes should appeal to the majority of students, such as text book discounts and entertainment based prizes seeing as 56.3% of students spend at most $50 weekly on entertainment. (video games, CD’s etc) Other Info
The Majority of students who listen to 91x are females aged 18-24, who make $0-10,000 annually. To attract more listeners of older age categories, 91x should promote radio shows that are designed specifically for those age groups. They should also try and keep the listeners they have already, by having shows that are female based.
We have founded out that people still listen to the radio and they also listen mostly in the car and at home. 91x is still one of the most listened to radio stations in the Belleville area with mix 97. People do not listen much too paid radio and internet radio making public radio still popular. We found out when, where and what they’re doing at the time. Rock is still the most popular type of music among college students. Loyalist college students on average go to school around 8-9AM and they listen to the radio in the morning, most often. Their leisure times were recorded too. Public radio is still here to stay.